DURHAM, N.C. — Jan. 27, 2022 —Bull City Learning, a leading learning agency headquartered in Durham, N.C., today announced that it has rebranded, introducing a new name and new visual identity. Bull City Learning will now be known as BCL. The new brand better reflects the agency’s positioning as a high-growth, solution-centric learning agency that serves some of the world’s most dynamic organizations.

BCL演变to address the shifting needs of existing and new clients — delivering highly effective learning solutions in digital, hybrid and live formats to learners across the globe. Above all else, the company’s learning solutions help clients achieve business results by changing learner behavior.

Nathan Pienkowski, Ph.D., Co-Founder & Partner, at BCL commented, “Our new brand is intended to reflect where we are today as a company and lean into our true mission which is clearing the way for true behavior change.”

Along with its new name, BCL launched a new website, www.bcltraining.com, which details not only the company’s underlying philosophy and service offerings but also its methods. The website was designed to demonstrate “not just what we can create — but how we collaborate with clients and why our design approach leads to learning solutions that actually make a difference.”

Garry O’Grady, Co-Founder & Partner at BCL added, “As we grow, our name and visual identity has to mirror our position in the marketplace. We’re a leading-edge learning consultancy that serves some of the world’s most well-known organizations. We tackle complex business problems that other learning agencies would shy away from. We’re proud of the work we’ve done and are incredibly excited for our next stage of growth.”

About BCL

BCLis a learning agency that designs and delivers custom learning solutions for large organizations. BCL was founded in 2013 and is headquartered in Durham, N.C. The company has a unique approach to learning-solution design that is rooted in the belief that only through real behavior change can companies drive business results. BCL is proud to serve recognized brands such as Google, Intuit, Bill & Melinda Gates Foundation and more. BCL has two affiliate companies including Bull City Blue, a leading life sciences learning agency, and Immunization Academy, a global-health learning organization.